First of all, what is a brand world?

It’s a fictional place your brand can live in to connect & communicate with others.

It’s more than a website or app; think of it like a novel or a video game that transports you to another world.

Creating a world for your brand helps people connect to the underlying story.

Any designer will tell you that good design follows the principles of design. 

It considers things like contrast, balance & hierarchy. This allows whatever is being designed to be structurally sound. 

The goal is to communicate, so it needs to be practical. 

& while this is true, the intention & execution together is what separates something good from something great. 

Knowing this can be the key to designing your business for success, but it comes with a certain commitment or responsibility. 

Using psychology doesn't have to feel manipulative, it can help design easier-to-use products, it can help create a common interest, among other things. 

Let's see how it can play a role in both design & business.

If you're interested in hiring a brand designer but are wondering how it all works, listen up. 

I'll take you through my current onboarding process for my branding projects from start to finish.

I've been documenting & reflecting on each passing year for about three years now. It's a practice I highly recommend you start this year!

I look back on journal entries, goals & pictures, of course. It is SO much fun & every year I discover more and more about myself. 

You can read my 2022 recap here, but let's get into the recap of 2023! 

Making investments for your little biz can be a big deal.

After researching freelance designers on Instagram you might be thinking, "A free Canva logo doesn't look too bad." & while a DIY logo can hold you over till you feel more ready to invest, it's not a long-term solution.

Investing in & working with a professional sets you apart through strategy.

Cultivating a creative practice takes time. After all, it is a practice. 

It's okay if you fall off for a bit, it's still there, & you can always access it. 

Whether you decide to start a new creative practice today or pick up your old one, here are a few things I wish I had known earlier.

Ever wonder how brand designers come up with their ideas? Read more about the process behind designing a toothpaste tab brand.

Hiring a brand designer is a big investment for any business. When you feel ready to outsource, there are a few things to keep in mind before getting started.

Falling into a creative rut is bound to happen sooner or later. 

There’s nothing wrong with that, I think it’s our mind's way of telling us we need a break- or we need to spark some inspiration. 

Here are a few ways to get through that block.