What is ‘Good’ Design?
Any designer will tell you that good design follows the principles of design.
It considers things like contrast, balance & hierarchy. This allows whatever is being designed to be structurally sound.
The goal is to communicate, so it needs to be practical.
& while this is true, the intention & execution together is what separates something good from something great.
Designing for the mind
Knowing this can be the key to designing your business for success, but it comes with a certain commitment or responsibility.
Using psychology doesn't have to feel manipulative, it can help design easier-to-use products, it can help create a common interest, among other things.
Let's see how it can play a role in both design & business.
my branding process
If you're interested in hiring a brand designer but are wondering how it all works, listen up.
I'll take you through my current onboarding process for my branding projects from start to finish.
2023 WRAPPED!
I've been documenting & reflecting on each passing year for about three years now. It's a practice I highly recommend you start this year!
I look back on journal entries, goals & pictures, of course. It is SO much fun & every year I discover more and more about myself.
You can read my 2022 recap here, but let's get into the recap of 2023!
Why branding is a good investment
Making investments for your little biz can be a big deal.
After researching freelance designers on Instagram you might be thinking, "A free Canva logo doesn't look too bad." & while a DIY logo can hold you over till you feel more ready to invest, it's not a long-term solution.
Investing in & working with a professional sets you apart through strategy.
Lessons on Creativity
Cultivating a creative practice takes time. After all, it is a practice.
It's okay if you fall off for a bit, it's still there, & you can always access it.
Whether you decide to start a new creative practice today or pick up your old one, here are a few things I wish I had known earlier.
Brand design process: Gleam
Ever wonder how brand designers come up with their ideas? Read more about the process behind designing a toothpaste tab brand.
4 things you need before hiring a brand designer
Hiring a brand designer is a big investment for any business. When you feel ready to outsource, there are a few things to keep in mind before getting started.
Creative Block? 3 Tips to help Spark some Inspiration
Falling into a creative rut is bound to happen sooner or later.
There’s nothing wrong with that, I think it’s our mind's way of telling us we need a break- or we need to spark some inspiration.
Here are a few ways to get through that block.
What is branding?
Branding is a significant part of business, but sometimes it gets overlooked.
So what actually is branding?
The benefits of hiring a brand designer vs Doing it yourself
When you’re starting off as a small business, you have to realize that your branding is an investment, just like any other business expense. It’s what helps your audience connect with your brand & brand designers help create that connection.
How to Come Up with the Right Brand Name for your Small Business
Picking a brand name can be a stressful task for any small business owner.
You need something simple & easily recognizable. Something that resonates with your audience & reflects your values, all at the same time.
I Rebranded!
Introducing balncd design! Here I talk a bit about the journey & the brand collaboration with The TMRW Collective.
Breaking down brand guidelines
Brand guidelines are a complete summary of your new branding & showcases how to use certain elements. Guides vary from business to business, but I’ll outline the main points to include.
The Best Ways to Build Up Your Design Portfolio
Your portfolio is your most important asset as a designer. It’s what ultimately gets you clients. Here are some ways to build up your portfolio & design skills.
The Process Behind Designing a Sportswear Brand
If you’ve ever wondered what it looks like for a brand designer to come up with their branding & logos, here’s a look into my process. From the creative brief to final branding.
My Step-by-Step Design Process
The brand design process may look different for everyone, but I’ll explain my process.
What is Brand Strategy & Why is it Beneficial for Small Businesses?
There are many ways to put together a brand strategy for clients or your own business. I’ll go over what works for me & offer a template at the end. But first, what is a brand strategy?
Why Branding is so Important for Small Businesses
Why is branding so important for small businesses? In short, branding is what sets you apart. It helps with brand awareness which can lead to brand loyalty.