my branding process
from onboarding to launch ⬇️
3 min read
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Here’s a look at my current branding process, starting with:
01. Inquiry & Intro
After you’ve checked out my past designs & decided you’d like to work together, you can fill out an inquiry form on my website to get started.
There are only a few questions such as your desired timeline & budget, as well as space for you to tell me about the brand, vision & why you’re getting in touch with me.
I’ll get back to you ASAP with my onboarding guide & some follow-up questions before scheduling a call to learn more about each other.
02. Discovery
After our initial call, we get into the discovery phase.
For smaller packages, discovery comes in the form of a questionnaire or phone call, but larger packages include a complete strategy session.
✶ ✶ ✶ Read more about my strategy process here!
We’ll go over things like competitors, target audience, messaging, positioning & so much more.
All this background will help lead the creative direction of the brand.
03. Creative Direction
With the discovery complete, I get started gathering inspiration & curating mood boards that will act as the reference for the direction the brand will take.
I feature logo & font options, along with colors & imagery to help give you an idea of what the brand will be.
We make tweaks & adjust things here so we find the perfect direction before moving on to the design phase.
04. Design
With the final mood board approved, I get started designing the logo suite & other branded assets.
I present a full logo suite (three logo variations), color palette, imagery & mockups to help you visualize the branding.
We’re able to make some revisions here before final approval.
05. Delivery
With the final branding approved & the last invoice sent, I get started exporting all the logos & any branded assets, creating guideline & strategy decks & organizing everything into a Google Drive folder.
06. Launch!
Along with all the necessary files & decks, you’ll also get a launch guide to help you with your brand beyond design.
Everything from next steps to other business owners you can connect with.
Hiring freelancers, especially those whose design style & values you connect with, can be a fun process.
It’s a process that’s more in-depth & intentional than getting a logo of Fiverr or Canva.
Fill out an inquiry form to get started today!
THANKS FOR READING!
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