What is ‘Good’ Design?

Is it subjective? Is it a science? 

2 min read

Any designer will tell you that good design follows the principles of design. 

It considers things like contrast, balance & hierarchy. This allows whatever is being designed to be structurally sound. 

The goal is to communicate, so it needs to be practical. 

& while this is true, the intention & execution together is what separates something good from something great. 

You must learn the rules to break them.

Anyone can learn design & create visually appealing work, but some work you resonate with more than others.

Some design work feels more authentic. 

Why is that? 

It’s the intention behind it- the idea, the concept, the story. 

This is true for good branding as well. You can’t have a strong brand without a strong purpose.

As a brand designer, I’m always searching for that balance between story & function. 

It’s helpful in my process to start with a strategy & research session followed by an in-depth creative direction plan. 

All of this is to help create something that is well executed, with the intention to back it up. 

Intention + Execution = Good Design