How to build a world
First of all, what is a brand world?
It’s a fictional place your brand can live in to connect & communicate with others.
It’s more than a website or app; think of it like a novel or a video game that transports you to another world.
Creating a world for your brand helps people connect to the underlying story.
What is ‘Good’ Design?
Any designer will tell you that good design follows the principles of design.
It considers things like contrast, balance & hierarchy. This allows whatever is being designed to be structurally sound.
The goal is to communicate, so it needs to be practical.
& while this is true, the intention & execution together is what separates something good from something great.