First of all, what is a brand world?

It’s a fictional place your brand can live in to connect & communicate with others.

It’s more than a website or app; think of it like a novel or a video game that transports you to another world.

Creating a world for your brand helps people connect to the underlying story.

Any designer will tell you that good design follows the principles of design. 

It considers things like contrast, balance & hierarchy. This allows whatever is being designed to be structurally sound. 

The goal is to communicate, so it needs to be practical. 

& while this is true, the intention & execution together is what separates something good from something great. 

This has definitely been a pivotal year for me!

Grateful for everyone who’s been a part of the journey :) Let’s get into this year in review ⬇️

It’s great when inspiration hits you out of nowhere, but you can’t wait around for it. 

Having a creative process, or certain steps to follow can help jump-start that inspiration.

Having a creative process is essential for creative entrepreneurs. 

Here’s a look at mine as a brand designer.

Brand strategy is just the beginning of my design process but it’s a necessary step in laying the brand identity foundation. 

It not only helps you, as the business owner, make decisions but it helps guide my creative direction & design process as well. 

Leaving you with a visually appealing, intentional brand with the strategy to back it up.

Knowing this can be the key to designing your business for success, but it comes with a certain commitment or responsibility. 

Using psychology doesn't have to feel manipulative, it can help design easier-to-use products, it can help create a common interest, among other things. 

Let's see how it can play a role in both design & business.

You just received your new brand identity system & you’re excited to put it to use. You updated your profile pics & website with the new logo but where do you actually start?

If you're interested in hiring a brand designer but are wondering how it all works, listen up. 

I'll take you through my current onboarding process for my branding projects from start to finish.

Brand strategy can be easily overlooked, especially with DIY brands. 

Is it a business plan? Is it content? Is it marketing? 

It can be a mix of all three.

But having a strategy is essential. It gives you a foundation to build your brand on.

If you don't have the time or money to invest in a professional, here are a few simple strategies you could implement into your business today.

You're probably hearing about personal brands now more than ever. 

Especially if you're a creative entrepreneur or small business owner. 

Subcultures & niche groups are almost trendy, but they're here to stay. 

So how does this relate to personal brands?