Haley 12/23/24 Haley 12/23/24

2024 WRAPPED!

This has definitely been a pivotal year for me!

Grateful for everyone who’s been a part of the journey :) Let’s get into this year in review ⬇️

Haley 11/5/24 Haley 11/5/24

My Creative Process

It’s great when inspiration hits you out of nowhere, but you can’t wait around for it.

Having a creative process, or certain steps to follow can help jump-start that inspiration.

Having a creative process is essential for creative entrepreneurs.

Here’s a look at mine as a brand designer.

Haley 9/12/24 Haley 9/12/24

my brand strategy process ⬇️

Brand strategy is just the beginning of my design process but it’s a necessary step in laying the brand identity foundation.

It not only helps you, as the business owner, make decisions but it helps guide my creative direction & design process as well.

Leaving you with a visually appealing, intentional brand with the strategy to back it up.

Haley 8/6/24 Haley 8/6/24

Designing for the mind

Knowing this can be the key to designing your business for success, but it comes with a certain commitment or responsibility.

Using psychology doesn't have to feel manipulative, it can help design easier-to-use products, it can help create a common interest, among other things.

Let's see how it can play a role in both design & business.

Haley 6/18/24 Haley 6/18/24

tips on launching a brand

You just received your new brand identity system & you’re excited to put it to use. You updated your profile pics & website with the new logo but where do you actually start?

Haley 5/14/24 Haley 5/14/24

my branding process

If you're interested in hiring a brand designer but are wondering how it all works, listen up.

I'll take you through my current onboarding process for my branding projects from start to finish.

Haley 2/20/24 Haley 2/20/24

Steal these 3 brand strategies

Brand strategy can be easily overlooked, especially with DIY brands.

Is it a business plan? Is it content? Is it marketing?

It can be a mix of all three.

But having a strategy is essential. It gives you a foundation to build your brand on.

If you don't have the time or money to invest in a professional, here are a few simple strategies you could implement into your business today.

Haley 1/23/24 Haley 1/23/24

How to build a personal brand in 2024

You're probably hearing about personal brands now more than ever.

Especially if you're a creative entrepreneur or small business owner.

Subcultures & niche groups are almost trendy, but they're here to stay.

So how does this relate to personal brands?

Haley 12/21/23 Haley 12/21/23

2023 WRAPPED!

I've been documenting & reflecting on each passing year for about three years now. It's a practice I highly recommend you start this year!

I look back on journal entries, goals & pictures, of course. It is SO much fun & every year I discover more and more about myself.

You can read my 2022 recap here, but let's get into the recap of 2023!

Haley 11/21/23 Haley 11/21/23

Why branding is a good investment

Making investments for your little biz can be a big deal.

After researching freelance designers on Instagram you might be thinking, "A free Canva logo doesn't look too bad." & while a DIY logo can hold you over till you feel more ready to invest, it's not a long-term solution.

Investing in & working with a professional sets you apart through strategy.

Haley 10/17/23 Haley 10/17/23

Lessons on Creativity

Cultivating a creative practice takes time. After all, it is a practice.

It's okay if you fall off for a bit, it's still there, & you can always access it.

Whether you decide to start a new creative practice today or pick up your old one, here are a few things I wish I had known earlier.

Haley 8/22/23 Haley 8/22/23

What I Struggle with as a Freelance Designer

I love freelancing, but there are times when imposter syndrome creeps in or I just can't seem to get myself to do the work.

These feelings are normal, but it's still an uncomfortable feeling that causes me to stress out.

Here are a few things I struggle with as a freelance designer & how I stay motivated through it.

Haley 6/27/23 Haley 6/27/23

Brand design process: Gleam

Ever wonder how brand designers come up with their ideas? Read more about the process behind designing a toothpaste tab brand.

Haley 5/25/23 Haley 5/25/23

4 things you need before hiring a brand designer

Hiring a brand designer is a big investment for any business. When you feel ready to outsource, there are a few things to keep in mind before getting started.

Haley 4/20/23 Haley 4/20/23

How to Build a Portfolio for Your Freelance Business

Having a portfolio to show off your work is key to finding clients as a freelancer. I’ll talk about how you can build up your creative portfolio, where to host it & how to find clients.