First of all, what is a brand world?

It’s a fictional place your brand can live in to connect & communicate with others.

It’s more than a website or app; think of it like a novel or a video game that transports you to another world.

Creating a world for your brand helps people connect to the underlying story.

Brand strategy is just the beginning of my design process but it’s a necessary step in laying the brand identity foundation. 

It not only helps you, as the business owner, make decisions but it helps guide my creative direction & design process as well. 

Leaving you with a visually appealing, intentional brand with the strategy to back it up.

Knowing this can be the key to designing your business for success, but it comes with a certain commitment or responsibility. 

Using psychology doesn't have to feel manipulative, it can help design easier-to-use products, it can help create a common interest, among other things. 

Let's see how it can play a role in both design & business.

You just received your new brand identity system & you’re excited to put it to use. You updated your profile pics & website with the new logo but where do you actually start?

If you're interested in hiring a brand designer but are wondering how it all works, listen up. 

I'll take you through my current onboarding process for my branding projects from start to finish.

You're probably hearing about personal brands now more than ever. 

Especially if you're a creative entrepreneur or small business owner. 

Subcultures & niche groups are almost trendy, but they're here to stay. 

So how does this relate to personal brands? 

Making investments for your little biz can be a big deal.

After researching freelance designers on Instagram you might be thinking, "A free Canva logo doesn't look too bad." & while a DIY logo can hold you over till you feel more ready to invest, it's not a long-term solution.

Investing in & working with a professional sets you apart through strategy.

I love freelancing, but there are times when imposter syndrome creeps in or I just can't seem to get myself to do the work.

These feelings are normal, but it's still an uncomfortable feeling that causes me to stress out. 

Here are a few things I struggle with as a freelance designer & how I stay motivated through it.

Hiring a brand designer is a big investment for any business. When you feel ready to outsource, there are a few things to keep in mind before getting started.

Having a portfolio to show off your work is key to finding clients as a freelancer. I’ll talk about how you can build up your creative portfolio, where to host it & how to find clients.