I Rebranded!
Say goodbye to Made by Haley Design
I had no idea where this journey would take me when I started designing at the beginning of this year.
I didn’t have any expectations or really even a plan.
My goal was to learn as much as possible, build my skills & start selling my services after a couple of years in the industry.
But things rarely ever go to plan!
Before I knew it, I had people reaching out for design work without having solid branding myself!
I focused more on building my portfolio than I was focused on my own branding.
Fast forward to today.
I actually created a Pinterest board of inspiration for the new branding.
I used my branding & business workbook to define the value I bring to my target audience, to go through my brand story & come up with a strategy to reach my business goals.
The hard part was coming up with a new name that I felt represented everything I stand for.
Here’s a look at my word bank:
calm (a still morning), professional (a leader), productive (checking off your to-do list), authentic (being yourself), casual (approachable) , clean (simplistic & fresh), confident (bold) , contemporary (modern & on brand), deliberate (intentional) , efficient (setting things up to run smoothly), practical, timeless
I mapped out all the words I’d like to be associated with along with my brand values & landed on balncd design!
Stay tuned for a blog post on tips for choosing your brand name.
Jess of The TMRW Collective reached out asking if I could help with their rebrand.
Which was perfect timing because I also needed a designer’s help on balncd.
Working on your own brand as a small business owner and even as a designer can be challenging.
(Yes, we see the irony — ask any designer, they’ll tell you the value in working with one!)
Both Jess and I needed a second opinion, someone to bounce ideas off of.
An objective point of view to keep us on track.
We decided to collaborate and have been working on our new & improved brands for the past couple of months together.
“Working with Haley has been a dream. She has brought my rather-jumbled web of ideas to life! I was looking for a elegant, approachable, timeless and curiosity-infused branding — and boy did she deliver! Having Haley as my second set of eyes on this project has been breezy. She has her design process down, her strategy nailed and her skills sharpened — anyone thinking of hiring Haley — stop thinking, and do it! From one designer to another — you’re doing amazing sweety!” *insert gif of Kris Jenner here. — Jess, Creative Director, The TMRW Collective
I’m so excited to share! Keep on the lookout for updates & let me know what you think!- We’re live!!! :)
THANKS FOR READING!
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