First of all, what is a brand world?

It’s a fictional place your brand can live in to connect & communicate with others.

It’s more than a website or app; think of it like a novel or a video game that transports you to another world.

Creating a world for your brand helps people connect to the underlying story.

Any designer will tell you that good design follows the principles of design. 

It considers things like contrast, balance & hierarchy. This allows whatever is being designed to be structurally sound. 

The goal is to communicate, so it needs to be practical. 

& while this is true, the intention & execution together is what separates something good from something great. 

It’s great when inspiration hits you out of nowhere, but you can’t wait around for it. 

Having a creative process, or certain steps to follow can help jump-start that inspiration.

Having a creative process is essential for creative entrepreneurs. 

Here’s a look at mine as a brand designer.

If you're interested in hiring a brand designer but are wondering how it all works, listen up. 

I'll take you through my current onboarding process for my branding projects from start to finish.

Making investments for your little biz can be a big deal.

After researching freelance designers on Instagram you might be thinking, "A free Canva logo doesn't look too bad." & while a DIY logo can hold you over till you feel more ready to invest, it's not a long-term solution.

Investing in & working with a professional sets you apart through strategy.

Cultivating a creative practice takes time. After all, it is a practice. 

It's okay if you fall off for a bit, it's still there, & you can always access it. 

Whether you decide to start a new creative practice today or pick up your old one, here are a few things I wish I had known earlier.

Ever wonder how brand designers come up with their ideas? Read more about the process behind designing a toothpaste tab brand.

Hiring a brand designer is a big investment for any business. When you feel ready to outsource, there are a few things to keep in mind before getting started.

Having a portfolio to show off your work is key to finding clients as a freelancer. I’ll talk about how you can build up your creative portfolio, where to host it & how to find clients.

Falling into a creative rut is bound to happen sooner or later. 

There’s nothing wrong with that, I think it’s our mind's way of telling us we need a break- or we need to spark some inspiration. 

Here are a few ways to get through that block.