my brand strategy process ⬇️
discovery + refinement + research → strategy
2 min read
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It’s that time of year!
Autumn is in the air & the new year is just around the corner.
It’s time for revamping & recalculating.
It’s time to analyze what’s been working & what hasn’t.
Out with the old & in with the new.
I’ve been busy with client projects but I’m always making time to rework my current offers & refine my processes.
Here’s how I’m currently starting the design process, beginning with brand strategy.
01. DISCOVERY
It all begins with a strategy session.
This is a collaborative effort between designer & client.
We chat on Google Meet for about an hour, talking all things business & brand.
We go over business basics like mission, values, & purpose.
We also dig deeper, into direct & indirect competitors, your target audience & your positioning in the market.
Among so much more- so come ready to talk.
02. REFINEMENT
This is where we zoom out & get a look at the bigger business goals.
I ask questions on what you’re looking to get out of this project. What does a successful project look like to you? What problems are we trying to solve?
This helps create a custom approach while leading us to the third portion of my strategy process.
03. RESEARCH
Based on all the information from our call, I get to the research phase where I focus on the market, audience & competitors.
Google Trends & other industry insight tools are beneficial, but social listening is a simple & impactful option.
I get on social media & figure out what questions people are asking. I read comments & forums & try to figure out what we can do to connect to our audience.
discovery + refinement + research → strategy
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Brand strategy is just the beginning of my design process but it’s a necessary step in laying the brand identity foundation.
It not only helps you, as the business owner, make decisions but it helps guide my creative direction & design process as well.
Leaving you with a visually appealing, intentional brand with the strategy to back it up.
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Are you feeling ready for a refresh? Fill out an inquiry form to learn more!
Click the image below to save to Pinterest for later! ⬇️
