Steal these 3 brand strategies
How you can implement strategy in your small business
3 min read
Brand strategy can be easily overlooked, especially with DIY brands.
Is it a business plan? Is it content? Is it marketing?
It can be a mix of all three.
But having a strategy is essential. It gives you a foundation to build your brand on.
It’s actionable steps that help achieve brand & business goals.
If you don’t have the time or money to invest in a professional, here are a few simple strategies you could implement into your business today.
“Launch Fast & Iterate” or “The Lean Startup”
If you’re a product-based business, this one’s for you.
This strategy is all about small-scale launches to make the necessary improvements at a higher level.
Product testing is a great way to gather feedback & learn how your customers interact with them.
Once you get some insight, you can continue the cycle of launching small & iterating until you reach your goals.
Here’s a great example from Ashwinn of this strategy in action.
“Behind the Scenes”
This strategy is all about transparency.
It’s not just about showing off the product or features but sharing your story, your business practices & more.
This article about brand transparency gives a good example of this in the fashion industry.
Transparency here can be sharing your manufacturers, supplier information & price breakdowns.
People love to know what they’re paying for; they want to invest in ethical brands.
This strategy is a great way to build trust with your audience if that’s one of your goals.
“Part of the Club”
Perfect for start-ups or small businesses, this strategy is all about exclusivity.
With this, we’re trying to foster a community of die-hard fans.
This means getting them involved in the brand early on, providing exclusive perks & limited drops.
This sense of exclusivity creates hype & that desire to be a ‘part of the club’.
Hosting a space for your community to engage with the brand can also give you valuable feedback & even start some word-of-mouth marketing.
MSCHF does a great job creating limited & dynamic experiences for those who are following the brand's every move.
Their brand is so much more than the products they release, & that’s what makes every launch sell out so quickly.
These examples are relatively well-known but can be tweaked to align with your brand.
Think about your business values & audience- which strategy makes the most sense & how can you implement it in a way that relates?
I suggest having a brainstorming session using my Branding & Business Workbook or get in touch if you’d like to work together on creating a brand that is grounded in strategy!
