What is ‘Good’ Design?
Any designer will tell you that good design follows the principles of design.
It considers things like contrast, balance & hierarchy. This allows whatever is being designed to be structurally sound.
The goal is to communicate, so it needs to be practical.
& while this is true, the intention & execution together is what separates something good from something great.
my branding process
If you're interested in hiring a brand designer but are wondering how it all works, listen up.
I'll take you through my current onboarding process for my branding projects from start to finish.
Why branding is a good investment
Making investments for your little biz can be a big deal.
After researching freelance designers on Instagram you might be thinking, "A free Canva logo doesn't look too bad." & while a DIY logo can hold you over till you feel more ready to invest, it's not a long-term solution.
Investing in & working with a professional sets you apart through strategy.
4 things you need before hiring a brand designer
Hiring a brand designer is a big investment for any business. When you feel ready to outsource, there are a few things to keep in mind before getting started.
What is branding?
Branding is a significant part of business, but sometimes it gets overlooked.
So what actually is branding?
Why Branding is so Important for Small Businesses
Why is branding so important for small businesses? In short, branding is what sets you apart. It helps with brand awareness which can lead to brand loyalty.