What is ‘Good’ Design?
Any designer will tell you that good design follows the principles of design.
It considers things like contrast, balance & hierarchy. This allows whatever is being designed to be structurally sound.
The goal is to communicate, so it needs to be practical.
& while this is true, the intention & execution together is what separates something good from something great.
my brand strategy process ⬇️
Brand strategy is just the beginning of my design process but it’s a necessary step in laying the brand identity foundation.
It not only helps you, as the business owner, make decisions but it helps guide my creative direction & design process as well.
Leaving you with a visually appealing, intentional brand with the strategy to back it up.
Designing for the mind
Knowing this can be the key to designing your business for success, but it comes with a certain commitment or responsibility.
Using psychology doesn't have to feel manipulative, it can help design easier-to-use products, it can help create a common interest, among other things.
Let's see how it can play a role in both design & business.
tips on launching a brand
You just received your new brand identity system & you’re excited to put it to use. You updated your profile pics & website with the new logo but where do you actually start?
Steal these 3 brand strategies
Brand strategy can be easily overlooked, especially with DIY brands.
Is it a business plan? Is it content? Is it marketing?
It can be a mix of all three.
But having a strategy is essential. It gives you a foundation to build your brand on.
If you don't have the time or money to invest in a professional, here are a few simple strategies you could implement into your business today.
Breaking down brand archetypes
Brand archetypes are the patterns found in successful brands that enable them to become household names, withstand the test of time & connect even with cultural differences.
What is Brand Strategy & Why is it Beneficial for Small Businesses?
There are many ways to put together a brand strategy for clients or your own business. I’ll go over what works for me & offer a template at the end. But first, what is a brand strategy?