
What is ‘Good’ Design?
Any designer will tell you that good design follows the principles of design.
It considers things like contrast, balance & hierarchy. This allows whatever is being designed to be structurally sound.
The goal is to communicate, so it needs to be practical.
& while this is true, the intention & execution together is what separates something good from something great.

My Creative Process
It’s great when inspiration hits you out of nowhere, but you can’t wait around for it.
Having a creative process, or certain steps to follow can help jump-start that inspiration.
Having a creative process is essential for creative entrepreneurs.
Here’s a look at mine as a brand designer.

Lessons on Creativity
Cultivating a creative practice takes time. After all, it is a practice.
It's okay if you fall off for a bit, it's still there, & you can always access it.
Whether you decide to start a new creative practice today or pick up your old one, here are a few things I wish I had known earlier.