my brand strategy process ⬇️
Brand strategy is just the beginning of my design process but it’s a necessary step in laying the brand identity foundation.
It not only helps you, as the business owner, make decisions but it helps guide my creative direction & design process as well.
Leaving you with a visually appealing, intentional brand with the strategy to back it up.
Designing for the mind
Knowing this can be the key to designing your business for success, but it comes with a certain commitment or responsibility.
Using psychology doesn't have to feel manipulative, it can help design easier-to-use products, it can help create a common interest, among other things.
Let's see how it can play a role in both design & business.
Steal these 3 brand strategies
Brand strategy can be easily overlooked, especially with DIY brands.
Is it a business plan? Is it content? Is it marketing?
It can be a mix of all three.
But having a strategy is essential. It gives you a foundation to build your brand on.
If you don't have the time or money to invest in a professional, here are a few simple strategies you could implement into your business today.
How to build a personal brand in 2024
You're probably hearing about personal brands now more than ever.
Especially if you're a creative entrepreneur or small business owner.
Subcultures & niche groups are almost trendy, but they're here to stay.
So how does this relate to personal brands?
2023 WRAPPED!
I've been documenting & reflecting on each passing year for about three years now. It's a practice I highly recommend you start this year!
I look back on journal entries, goals & pictures, of course. It is SO much fun & every year I discover more and more about myself.
You can read my 2022 recap here, but let's get into the recap of 2023!
Why branding is a good investment
Making investments for your little biz can be a big deal.
After researching freelance designers on Instagram you might be thinking, "A free Canva logo doesn't look too bad." & while a DIY logo can hold you over till you feel more ready to invest, it's not a long-term solution.
Investing in & working with a professional sets you apart through strategy.
What I Struggle with as a Freelance Designer
I love freelancing, but there are times when imposter syndrome creeps in or I just can't seem to get myself to do the work.
These feelings are normal, but it's still an uncomfortable feeling that causes me to stress out.
Here are a few things I struggle with as a freelance designer & how I stay motivated through it.
4 things you need before hiring a brand designer
Hiring a brand designer is a big investment for any business. When you feel ready to outsource, there are a few things to keep in mind before getting started.
What is branding?
Branding is a significant part of business, but sometimes it gets overlooked.
So what actually is branding?
why you should write a blog for your small business
Keeping a blog for your business is great for so many reasons.
The overarching reason being it helps you connect with your audience.
It's an extension of your brand voice.
Whether it's for your current or potential audience- people still read blogs!
2022 recap
One year of lessons, stats & milestones from a freelance brand designer & small business owner.
how i use notion as a designer & small business owner
From the weekly agenda to the freelance dashboard- how I stay organized with Notion.
Breaking down brand archetypes
Brand archetypes are the patterns found in successful brands that enable them to become household names, withstand the test of time & connect even with cultural differences.
How to Come Up with the Right Brand Name for your Small Business
Picking a brand name can be a stressful task for any small business owner.
You need something simple & easily recognizable. Something that resonates with your audience & reflects your values, all at the same time.
Breaking down brand guidelines
Brand guidelines are a complete summary of your new branding & showcases how to use certain elements. Guides vary from business to business, but I’ll outline the main points to include.