Knowing this can be the key to designing your business for success, but it comes with a certain commitment or responsibility. 

Using psychology doesn't have to feel manipulative, it can help design easier-to-use products, it can help create a common interest, among other things. 

Let's see how it can play a role in both design & business.

Brand strategy can be easily overlooked, especially with DIY brands. 

Is it a business plan? Is it content? Is it marketing? 

It can be a mix of all three.

But having a strategy is essential. It gives you a foundation to build your brand on.

If you don't have the time or money to invest in a professional, here are a few simple strategies you could implement into your business today.

I've been documenting & reflecting on each passing year for about three years now. It's a practice I highly recommend you start this year!

I look back on journal entries, goals & pictures, of course. It is SO much fun & every year I discover more and more about myself. 

You can read my 2022 recap here, but let's get into the recap of 2023! 

Making investments for your little biz can be a big deal.

After researching freelance designers on Instagram you might be thinking, "A free Canva logo doesn't look too bad." & while a DIY logo can hold you over till you feel more ready to invest, it's not a long-term solution.

Investing in & working with a professional sets you apart through strategy.

I love freelancing, but there are times when imposter syndrome creeps in or I just can't seem to get myself to do the work.

These feelings are normal, but it's still an uncomfortable feeling that causes me to stress out. 

Here are a few things I struggle with as a freelance designer & how I stay motivated through it.

Branding is a significant part of business, but sometimes it gets overlooked. 

So what actually is branding?

Keeping a blog for your business is great for so many reasons.

The overarching reason being it helps you connect with your audience. 

It's an extension of your brand voice. 

Whether it's for your current or potential audience- people still read blogs!

One year of lessons, stats & milestones from a freelance brand designer & small business owner.

A couple fun gift ideas for the designer/creative in your life!