Brand strategy can be easily overlooked, especially with DIY brands. 

Is it a business plan? Is it content? Is it marketing? 

It can be a mix of all three.

But having a strategy is essential. It gives you a foundation to build your brand on.

If you don't have the time or money to invest in a professional, here are a few simple strategies you could implement into your business today.

You're probably hearing about personal brands now more than ever. 

Especially if you're a creative entrepreneur or small business owner. 

Subcultures & niche groups are almost trendy, but they're here to stay. 

So how does this relate to personal brands? 

I've been documenting & reflecting on each passing year for about three years now. It's a practice I highly recommend you start this year!

I look back on journal entries, goals & pictures, of course. It is SO much fun & every year I discover more and more about myself. 

You can read my 2022 recap here, but let's get into the recap of 2023!