my brand strategy process ⬇️
Brand strategy is just the beginning of my design process but it’s a necessary step in laying the brand identity foundation.
It not only helps you, as the business owner, make decisions but it helps guide my creative direction & design process as well.
Leaving you with a visually appealing, intentional brand with the strategy to back it up.
Steal these 3 brand strategies
Brand strategy can be easily overlooked, especially with DIY brands.
Is it a business plan? Is it content? Is it marketing?
It can be a mix of all three.
But having a strategy is essential. It gives you a foundation to build your brand on.
If you don't have the time or money to invest in a professional, here are a few simple strategies you could implement into your business today.
What is Brand Strategy & Why is it Beneficial for Small Businesses?
There are many ways to put together a brand strategy for clients or your own business. I’ll go over what works for me & offer a template at the end. But first, what is a brand strategy?