My Creative Process
Brand Design, Creativity Haley Brand Design, Creativity Haley

My Creative Process

It’s great when inspiration hits you out of nowhere, but you can’t wait around for it. 

Having a creative process, or certain steps to follow can help jump-start that inspiration.

Having a creative process is essential for creative entrepreneurs. 

Here’s a look at mine as a brand designer.

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my brand strategy process ⬇️
Business Haley Business Haley

my brand strategy process ⬇️

Brand strategy is just the beginning of my design process but it’s a necessary step in laying the brand identity foundation. 

It not only helps you, as the business owner, make decisions but it helps guide my creative direction & design process as well. 

Leaving you with a visually appealing, intentional brand with the strategy to back it up.

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Designing for the mind
Business Haley Business Haley

Designing for the mind

Knowing this can be the key to designing your business for success, but it comes with a certain commitment or responsibility. 

Using psychology doesn't have to feel manipulative, it can help design easier-to-use products, it can help create a common interest, among other things. 

Let's see how it can play a role in both design & business.

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How to build a personal brand in 2024
Business Haley Business Haley

How to build a personal brand in 2024

You're probably hearing about personal brands now more than ever. 

Especially if you're a creative entrepreneur or small business owner. 

Subcultures & niche groups are almost trendy, but they're here to stay. 

So how does this relate to personal brands? 

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