my brand strategy process ⬇️
Brand strategy is just the beginning of my design process but it’s a necessary step in laying the brand identity foundation.
It not only helps you, as the business owner, make decisions but it helps guide my creative direction & design process as well.
Leaving you with a visually appealing, intentional brand with the strategy to back it up.
Designing for the mind
Knowing this can be the key to designing your business for success, but it comes with a certain commitment or responsibility.
Using psychology doesn't have to feel manipulative, it can help design easier-to-use products, it can help create a common interest, among other things.
Let's see how it can play a role in both design & business.
How to build a personal brand in 2024
You're probably hearing about personal brands now more than ever.
Especially if you're a creative entrepreneur or small business owner.
Subcultures & niche groups are almost trendy, but they're here to stay.
So how does this relate to personal brands?