Branding is a significant part of business, but sometimes it gets overlooked. 

So what actually is branding?

A couple fun gift ideas for the designer/creative in your life!

When you’re starting off as a small business, you have to realize that your branding is an investment, just like any other business expense. It’s what helps your audience connect with your brand & brand designers help create that connection.

Picking a brand name can be a stressful task for any small business owner. 

You need something simple & easily recognizable. Something that resonates with your audience & reflects your values, all at the same time. 

Introducing balncd design! Here I talk a bit about the journey & the brand collaboration with The TMRW Collective.

Brand guidelines are a complete summary of your new branding & showcases how to use certain elements. Guides vary from business to business, but I’ll outline the main points to include.

Your portfolio is your most important asset as a designer. It’s what ultimately gets you clients. Here are some ways to build up your portfolio & design skills.

If you’ve ever wondered what it looks like for a brand designer to come up with their branding & logos, here’s a look into my process. From the creative brief to final branding.

The brand design process may look different for everyone, but I’ll explain my process.

There are many ways to put together a brand strategy for clients or your own business. I’ll go over what works for me & offer a template at the end. But first, what is a brand strategy?