tips on launching a brand
You just received your new brand identity system & you’re excited to put it to use. You updated your profile pics & website with the new logo but where do you actually start?
4 things you need before hiring a brand designer
Hiring a brand designer is a big investment for any business. When you feel ready to outsource, there are a few things to keep in mind before getting started.
why you should write a blog for your small business
Keeping a blog for your business is great for so many reasons.
The overarching reason being it helps you connect with your audience.
It's an extension of your brand voice.
Whether it's for your current or potential audience- people still read blogs!
how i use notion as a designer & small business owner
From the weekly agenda to the freelance dashboard- how I stay organized with Notion.
Breaking down brand archetypes
Brand archetypes are the patterns found in successful brands that enable them to become household names, withstand the test of time & connect even with cultural differences.
How to Come Up with the Right Brand Name for your Small Business
Picking a brand name can be a stressful task for any small business owner.
You need something simple & easily recognizable. Something that resonates with your audience & reflects your values, all at the same time.
Breaking down brand guidelines
Brand guidelines are a complete summary of your new branding & showcases how to use certain elements. Guides vary from business to business, but I’ll outline the main points to include.
What is Brand Strategy & Why is it Beneficial for Small Businesses?
There are many ways to put together a brand strategy for clients or your own business. I’ll go over what works for me & offer a template at the end. But first, what is a brand strategy?