Branding is a significant part of business, but sometimes it gets overlooked. 

So what actually is branding?

Keeping a blog for your business is great for so many reasons.

The overarching reason being it helps you connect with your audience. 

It's an extension of your brand voice. 

Whether it's for your current or potential audience- people still read blogs!

One year of lessons, stats & milestones from a freelance brand designer & small business owner.

From the weekly agenda to the freelance dashboard- how I stay organized with Notion.

Brand archetypes are the patterns found in successful brands that enable them to become household names, withstand the test of time & connect even with cultural differences.

When you’re starting off as a small business, you have to realize that your branding is an investment, just like any other business expense. It’s what helps your audience connect with your brand & brand designers help create that connection.

Picking a brand name can be a stressful task for any small business owner. 

You need something simple & easily recognizable. Something that resonates with your audience & reflects your values, all at the same time. 

Brand guidelines are a complete summary of your new branding & showcases how to use certain elements. Guides vary from business to business, but I’ll outline the main points to include.

There are many ways to put together a brand strategy for clients or your own business. I’ll go over what works for me & offer a template at the end. But first, what is a brand strategy?

Why is branding so important for small businesses? In short, branding is what sets you apart. It helps with brand awareness which can lead to brand loyalty.