Jockey is a media group helping small business owners make a valuable impact online. They specialize in digital marketing, content creation & social management from a Gen Z perspective.

GOALS: We wanted to establish ourselves in the sports media industry & foster a sense of trust with our audience.

APPROACH: Our vintage aesthetic is easy for our audience to connect to, paired with the boldness of the hand-lettered wordmark & icon, creates a trustworthy feel that is still modern & representative of our services.